WE HACKED SUCCESS SO YOU COULD GROW YOUR BUSINESS FASTER
Home décor brand from a modest ad budget of £6,000 to over £50,000+ while maintaining an average ROAS of over 10x.
In the Best Case Studies, the Results Speak for Themselves. Here Is a Sneak Peek:
Executive Summary
Client: Confidential (UK-Based Home Décor Brand)
Industry: Home Furnishing & Décor (E-commerce)
Platforms Used: Meta (Facebook/Instagram), Google, Pinterest, LinkedIn, Reddit
Timeline: January 2024 – Present
Region: United Kingdom
We scaled a UK-based home décor brand from a modest ad budget of £6,000 to over £150,000+ while maintaining an average ROAS of over 10x. Through a diversified cross-platform approach, heavy middle- and bottom-funnel focus, and optimized campaign structures, the brand generated over £2 million in attributed revenue. The strategy involved consistent BOF campaigns supported by broad visibility efforts on platforms like Pinterest, Reddit, and LinkedIn.
Objectives
- Scale ad budget from £6K to £150K+
- Maintain average ROAS above 10x
- Build full-funnel acquisition system across Meta, Google, and support platforms
- Achieve revenue growth with stable attribution and scalable campaigns
Challenges
- Starting with a limited budget in a competitive niche
- Need for omnichannel presence to support Facebook and Google as core revenue drivers
- Scaling while maintaining a healthy ROAS
- Managing attribution across multiple platforms
Strategy Overview
- Full-Funnel Platform Mix
- Core acquisition channels: Meta (Facebook/Instagram) and Google Ads
- Supporting platforms: Pinterest, LinkedIn, and Reddit for brand presence and remarketing expansion
- Core acquisition channels: Meta (Facebook/Instagram) and Google Ads
- Funnel-Based Campaign Targeting
- Focused on BOF (Bottom-of-Funnel) for conversions and revenue
- MOF (Middle-of-Funnel) campaigns for acquisition, remarketing, and retargeting traffic
- Post-boosting and landing page-specific campaigns to amplify engagement
- Focused on BOF (Bottom-of-Funnel) for conversions and revenue
- Diversified Attribution Windows
- Primarily tracked using 7-day click attribution for tighter performance insights
- Supported broader revenue picture with platform-specific attribution logic
- Primarily tracked using 7-day click attribution for tighter performance insights
- Scaling Budget with Control
- Gradually increased ad spend from $6K to $25K/month and beyond
- Prioritized performance stability before scaling up
- Gradually increased ad spend from $6K to $25K/month and beyond
Key Takeaways
- Cross-platform visibility strengthens performance on major ad channels like Google and Meta.
- BOF-focused campaigns maintain strong ROAS; MOF efforts drive scalable acquisition.
- Creative diversification and objective-specific campaigns improve results across each stage of the funnel.
- Tracking via a tighter 7-day click window provides realistic performance expectations for future scaling.
Conclusion
By combining aggressive BOF performance strategies with broad MOF and branding support across Pinterest, LinkedIn, and Reddit, we helped this UK-based home décor brand scale their revenue significantly. Smart budget allocation, funnel-specific campaigns, and consistent creative testing were core drivers of success.
WE HACKED SUCCESS SO YOU COULD GROW YOUR BUSINESS FASTER
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