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Case Study: Facebook Ads for Chiropractic Practitioner Accounts
In the Best Case Studies, the Results Speak for Themselves. Here Is a Sneak Peek:
Executive Summary
We managed over 30+ chiropractic practitioner advertising accounts through a specialized UK-based agency, each running on a modest monthly ad spend between $1,000 and $2,000. Despite the relatively conservative budgets, we achieved strong lead generation across the board. By applying consistent targeting logic and localized creative testing, we kept cost-per-lead (CPL) as low as $8, while overall cost-per-acquisition (CPA) hovered around $23. Our strategy emphasized granular audience segmentation and ad copy testing across various pain points and health concerns.
Industry: Health & Wellness (Chiropractic Care)
Platform: Meta Ads (Facebook/Instagram)
Number of Accounts: 30–40+
Monthly Budget per Account: $1,000–$2,000 USD
Location: United Kingdom & United States (various local markets)
Objectives
- Generate consistent, affordable leads for local chiropractic practitioners
- Maintain a low CPA across all campaigns
- Scale ad learnings across multiple similar accounts
- Navigate ad compliance issues (e.g., stem cell-related content restrictions)
Strategy Overview
- Template-Based Account Scaling
- Applied a shared strategic framework across all accounts (localized for each client)
- Cross-tested successful targeting setups from one account to others for rapid deployment
- Applied a shared strategic framework across all accounts (localized for each client)
- Audience Segmentation & Targeting Tests
- Used targeting types such as:
- Sports interests
- High-income audiences
- Local radius targeting
- Manual interest layering
- Sports interests
- Goal was to find repeatable audience pools across all locations
- Used targeting types such as:
- Creative & Messaging Variation
- Tested ad copy variations around core pain points (e.g., knee, shoulder, back, foot pain)
- Avoided direct stem cell terminology to remain compliant while still promoting treatment benefits
- Focused on benefits, testimonials, and call-to-action prompts suited for local markets
- Tested ad copy variations around core pain points (e.g., knee, shoulder, back, foot pain)
- Budget Control & Performance Monitoring
- Each account’s budget capped around $1,500/month on average
- Daily performance checks and bid strategy adjustments to stabilize lead flow
Monthly Performance (AED)
Metric | Result |
Monthly Ad Spend | $1,000–$2,000 per account |
Total Accounts | 30–40+ |
Cost Per Lead (CPL) | $8 |
Cost Per Acquisition (CPA) | ~$23 |
Lead Types | Chiropractic consultation, joint treatment, pain management |
Key Target Areas | Sports injury, high-income, localized demographics |
Key Takeaways
- Strategy replication across similar business types yields faster results and lower testing costs
- Creative needs to remain compliant with ad platform policies (e.g., avoiding banned terms like “stem cell”)
- Interest targeting and high-quality local copy remain essential for service-based lead generation
- Even with low budgets, coordinated campaign architecture across accounts delivers strong ROI for agencies
Conclusion
By managing a portfolio of chiropractic clients with shared needs but localized executions, we delivered strong CPL and CPA metrics at scale. Through consistent optimization, strict budget management, and strategic creative development, we’ve built a replicable lead generation engine for chiropractic practitioners across multiple regions.
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