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Case Study: Scaling Meta Ads for a Kitchen & Bathroom Fittings Brand
In the Best Case Studies, the Results Speak for Themselves. Here Is a Sneak Peek:
Executive Summary
Client: Confidential (Kitchen & Bathroom Fixtures Brand)
Industry: E-commerce
Platform: Meta Ads (Facebook & Instagram)
Campaign Duration: Ongoing (Key data from July & September)
Monthly Ad Spend Range: £3,000–£5,000
Location: United Kingdom
A mid-sized kitchen and bathroom fittings brand partnered with our team to scale its Meta advertising campaigns. Despite a modest monthly ad spend of around £3,000, the brand consistently generated a high return—achieving up to 36x ROAS (Return on Ad Spend) and over £100,000 in revenue. Key success factors included a high average order value (AOV), strong brand equity, and an emphasis on creative testing and diversified ad formats.
Objectives
- Maximize return on a limited ad budget
- Leverage existing brand awareness to scale sales
- Identify top-performing creatives and campaign types
- Maintain low cost per click (CPC) and low CPM while scaling
Challenges
- Moderate ad budget required efficient allocation
- Balancing performance while testing multiple formats
- Brand relied significantly on word-of-mouth and offline reputation—scaling needed to align with this organic strength
Strategy
- Campaign Structure
- Focused primarily on Advantage+ Shopping Campaigns and Hot Audience Retargeting.
- Avoided top-of-funnel cold outreach due to the brand’s strong word-of-mouth presence.
- Focused primarily on Advantage+ Shopping Campaigns and Hot Audience Retargeting.
- Creative Testing
- Ran frequent A/B tests using:
- Instant Experience ads
- Catalog Sales formats
- Single Image and Video ads
- Instant Experience ads
- Goal was to determine which formats resonated best with returning and warm audiences.
- Ran frequent A/B tests using:
- Community-Driven Brand Growth
- Encouraged community engagement to amplify word-of-mouth marketing.
- Used brand advocates and social proof as part of ad messaging where applicable.
- Encouraged community engagement to amplify word-of-mouth marketing.
- Consistent Performance Monitoring
- Adjusted budgets dynamically based on ROAS and creative performance.
- Allocated higher spend to consistently profitable ad sets.
Results
Metric | Value |
July Ad Spend | ~£5,000 |
July ROAS | Strong (exact not specified) |
September (Week 1) Spend | £600 |
September ROAS | 22x |
CPC | £0.22 |
CPM | £4.00 |
Average Monthly Spend | ~£3,000 |
Highest ROAS Achieved | 36x |
Revenue Generated (Est. Total) | £100,000+ |
Key Learnings
- A well-known brand with a strong offline reputation can scale aggressively with warm audience campaigns, even on modest budgets.
- Creative variety and testing across multiple formats (video, catalog, single image) plays a crucial role in campaign success.
- Advantage+ campaigns, when used selectively and with the right audiences, offer strong conversion efficiency.
Building a community around the brand—even in e-commerce—creates long-term acquisition advantages through referrals and advocacy.
Conclusion
This case demonstrates that high ROAS isn’t only achievable through large ad spends. By focusing on strategic retargeting, creative experimentation, and leveraging existing brand equity, the kitchen and bathroom fittings brand saw scalable, consistent results. Community-building and performance-focused Meta strategies worked hand-in-hand to fuel this success.
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