WE HACKED SUCCESS SO YOU COULD GROW YOUR BUSINESS FASTER

Here Is What Our Partners Have To Say About Their Experience With Us:

In the Best Case Studies, the Results Speak for Themselves. Here Is a Sneak Peek:

Month 1 – Scaling Up From
~$2000/d to $130 000/d

Month 2 – Stabilization Phase,
Building Up Business Processes

Here Is What You’re Going to Learn In This Case Study

  • Why a good performing funnel is so important in scaling and 7 optimization tricks that gave this business an unfair advantage.
  • What it takes to spend up to $50-55k a day on Facebook Ads profitably.
  • How to incorporate other marketing channels like YouTube and Google Ads alongside Facebook Ads to support acquisition efforts and get ROAS 87.
  • The nasty side of scaling. Problems that arise when scaling x19 in 2 months and how to deal with them.
  • Taking this brand from $199 821/MO in March to $2 799 821/MO in April and $3 877 354/MO in May. That’s x19 growth in 2 months’ time.
  • Ramping up Facebook Ads daily ad spend from ~$2 000 up to ~$55 000 per day in 2 months with $1 177 232 spent in May.
  • Reaching close to 42M unique users with close to 250M impressions.
  • Making 3.17 ROAS on Facebook Ads in May after the full scaleup.
  • Making 87 ROAS on Google Ads and YouTube remarketing synchronization with Facebook Ads due to our Everest eCommerce Growth Framework.
  • Creating more than 30 direct jobs in this client’s business and a myriad more in the supply chain.

Introduction

Challenges

  1. Niche Market: Potato Parcel operates in a highly specialized sector with a unique product offering, which presents challenges in effectively targeting and reaching the right audience. Prank gifts are taste of a few 
  2. High Competition: The online gifting market is highly saturated with numerous competitors, including many small businesses. This low-barrier niche is crowded, making it challenging for any single brand to stand out and capture significant market share
  3. Low Lifetime Value: Given the inherently unique nature of Potato Parcel’s product, customers typically purchase the novelty gift only once. Since the gift is designed to be a one-time, memorable experience, it doesn’t lend itself to repeat purchases, limiting the overall customer lifetime value.

Solutions

1.Audience Segmentation: Meta Ads’ robust targeting options allowed Potato Parcel to refine its audience segments. By utilizing detailed demographic, interest, and behavioral targeting, Potato Parcel reached users who showed an interest in unique gifts, novelty items, and personalized products.

2. Creative Campaigns: The team developed visually engaging and interactive ad creatives that highlighted the unique selling proposition of Potato Parcel—sending personalized messages on potatoes. Carousel ads showcased various customization options and customer testimonials, while video ads featured the fun and quirky aspects of the product. We used a lot of UGC content in ads. Designers crafted this content cautiously to attract customer’s attention. Influencer marketing helped us to scale the brand to 250K during peak seasons like BFCM, christmas, Valentine’s day

3. Remarketing Strategies: Implemented a remarketing campaign to re-engage visitors who had previously interacted with the website but had not completed a purchase. This included dynamic ads that displayed products users had viewed but not purchased. We’ve used catalog ads for cross selling. This helped us to overcome the challenge associated with the brand i.e. uniqueness 

4.Conversion Tracking and Optimization: Utilized Meta Ads’ conversion tracking tools to monitor campaign performance. Based on real-time data, adjustments were made to optimize ad spend, targeting, and creative content for better results. We have used Microsoft clarity heatmaps to improve our website on a regular basis. 

Here’s how Meta ads, TikTok ads, Google ads, and email marketing can be used to overcome challenges:

1. Meta Ads: Despite any challenges, Meta ads remain powerful for precise audience targeting, leveraging detailed demographic, interest, and behavior data to drive conversions. They also offer robust ad formats and analytics to optimize campaigns.

2. TikTok: TikTok’s engaging and creative platform allows you to reach a younger, dynamic audience and capitalize on viral trends, addressing gaps where Meta ads might not be as effective.

3. Google: Google Ads capture intent-driven traffic by targeting specific search queries, helping to drive high-quality leads and supplementing the reach of Meta ads.

4. Email Marketing: Email campaigns can nurture relationships with leads and existing customers, offering personalized content and promotions that might not be fully captured through Meta ads.

5. Cross-Platform Integration: Using a combined strategy across Meta, TikTok, Google, and email marketing ensures a comprehensive approach to audience engagement, optimizing overall campaign performance and mitigating any single platform’s limitations. We used triple whales for better understanding on cross-platform.

Groundwork to Scaling – a Well-Performing Sales Funnel

If there is one thing in the eCommerce game that can give you the most significant advantage versus your competitors, it’s a well-performing sales funnel.

‍This was a significant deciding factor in this client’s success.

‍If you are wondering what ‘well-performing’ means, it’s probably not what you’re expecting.

‍It doesn’t mean that it has a high CR (Conversion Rate).

There is one often overlooked metric that is way more important in the conversion rate optimization game than CR.

It’s Revenue per Session.

It’s brought on by multiplying the CR with Average Order Value (AOV), which will give you the exact revenue number you are getting per each visitor of the website.

‍Now let’s take this into account and say that Link CPC to drive in a cold traffic customer for you and your competitors costs about the same, and it’s roughly $1.

‍Your competitor has 4% CR and $80 AOV. This means his revenue per session is AOV * CR = $3.2

And let’s say you have 3.5% CR and $120 AOV.

This means your revenue per session is a whopping $4.2.

‍Taking into consideration that you are doing the same things in marketing, getting the same link click prices, which do you think will be able to outcompete another?

‍Of course, the latter. By a considerable margin!

And in this client’s case, the funnel was spectacular and beating the majority of competitors even before our CRO Lead got his hands on it.