WE HACKED SUCCESS SO YOU COULD GROW YOUR BUSINESS FASTER

D2C Clothing Brand Scaled Its Ad Performance by Focusing on 3 Highly Optimized Tiktok Campaigns

In the Best Case Studies, the Results Speak for Themselves. Here Is a Sneak Peek:

Executive Summary

This direct-to-consumer clothing brand scaled its ad performance by focusing on just three highly optimized Tiktok campaigns. With a total ad spend of £50,000, the account delivered 900+ conversions at a CPA of £10, resulting in a strong 4% click-through rate (CTR). By streamlining around a Smart Performance structure and a dedicated creative testing pipeline, we maintained simplicity while ensuring ROI consistency.

Objectives

  • Maintain lean, performance-optimized campaign architecture
  • Achieve a CPA below £12
  • Improve creative performance through structured testing
  • Scale efficiently without overcomplicating the ad account

Strategy Overview

  1. Smart Performance Campaign Structure
    • Two core Smart Campaigns:
      • Campaign 1: Optimized for conversions
      • Campaign 2: Optimized specifically for add-to-cart events
    • Focused on Meta’s algorithmic optimization using simplified ad set structures
  2. Creative Testing Campaign
    • One separate campaign solely dedicated to creative experimentation
    • Allowed quick iteration on visuals, copy, hooks, and formats without disrupting performance campaigns
  3. Performance Monitoring & Lean Scaling
    • Tracked CPA, CTR, and CBR (conversion-based results) as key indicators
    • Maintained consistency by scaling budgets gradually and making data-backed adjustments

Results

Metric

Result

Total Spend

£50,000

Total Conversions

900+

CPA

£10

Click-Through Rate (CTR)

4%

Smart Campaigns

2 (Conversion & ATC)

Creative Testing

1 Dedicated Campaign

Key Takeaways

    • A minimal, well-structured account setup can outperform complex ones when guided by performance data.
    • Segregating creative testing from conversion-focused campaigns improves both scale and stability.
    • Smart Performance campaigns, when targeted correctly, streamline Meta’s learning phase and sustain lower CPAs.
    • Consistency in CTR and CPA proves the creative-message fit is working well.

Conclusion

This case illustrates how focusing on fewer, smarter campaigns can drive strong e-commerce results without overengineering the account structure. With tight control on budget, clear campaign roles, and efficient creative testing, both client and team saw measurable success and satisfaction.

WE HACKED SUCCESS SO YOU COULD GROW YOUR BUSINESS FASTER

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