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TS Studio: Scaling Premium Wedding Photography Lead Generation
In the Best Case Studies, the Results Speak for Themselves. Here Is a Sneak Peek:
Highly Efficient Spend & scaling: Achieved an average CPC of $5.13 in a high-ticket industry & Strategic ad scaling ensured sustained performance and growth over 5 months.
High-Value Conversions: The targeted funnel consistently delivered bookings averaging $1,500–$2,000 each.
Executive Summary
TS Studio, a premium wedding photography studio based in Boston, partnered with Marketing Mosaic Solutions to scale its lead generation efforts. In just 5 months, we delivered 462 high-intent messaging conversations through hyper-targeted Meta Ads, optimized creative testing, and strategic budget allocation. With conversion rates between 10–13%, TS Studio saw an estimated revenue uplift of $80,500 to $105,100 from an ad spend of just $2,722.10—yielding a remarkable 33.9x ROI.
Objectives
- Generate high-quality leads for premium-priced wedding photography services.
- Maintain a 13–15% lead-to-client conversion rate.
- Optimize cost per lead while sustaining strong lead intent.
Initial Challenges
- Competing in a saturated Boston wedding market.
- High average service price ($1,500–$2,000) required precise targeting.
- Lack of consistent, qualified inbound leads.
Strategy & Approach
Platform: Meta Ads (Facebook & Instagram)
- Audience Refinement
Leveraged deep segmentation and geo-targeting around Boston and nearby affluent neighborhoods to isolate high-intent demographics. - Creative Testing
Launched multiple ad variations across 5 campaigns to identify what visuals and copy drove the most engagement. - Budget Optimization
Scaled up high-performing campaigns while systematically decreasing spend on low-ROI ads. - Retargeting Campaigns
Deployed remarketing strategies to re-engage users who previously interacted with TS Studio’s social media or messaging. - Ongoing Iteration Weekly performance reviews led to data-driven optimizations throughout the campaign.
Campaign Results
Metric | Result |
Total Messaging Conversations | 462 |
Average Cost Per Conversation | $5.13 |
Total Ad Spend | $2,722.10 |
Conversion Rate | 10% – 13% |
Estimated Revenue Generated | $80,500 – $105,100 |
Return on Investment (ROI) | Up to 33.9x |
Key Learnings
- In high-value service sectors, precision targeting and creative alignment are essential for scalable lead generation.
- Constant performance analysis and optimization significantly enhance campaign ROI.
- Retargeting warm audiences drastically improved the quality of conversations and conversions.
Conclusion
The TS Studio campaign is a benchmark example of how service-based businesses can achieve extraordinary ROI through laser-focused lead generation. By aligning data, creative, and budget strategies, Marketing Mosaic Solutions delivered measurable business growth while keeping costs lean.
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